Just Gourmet
Gourmet food industry for Fruit nuts and Retail Sales of International Gourmet brands
Website Design and Development+ Corporate Brand Identity + Corporate Identity Design + Social Media Marketing + Packaging Design + Corporate Film + Product Photo-shoot
Founded in 1999, Just Gourmet Foodstuff Trading LLC is a premium food specialist in Dubai and the purveyors of the world’s finest delicacies. Just Gourmet is recognized as a premium label of fresh gourmet products sourced from all over the world.
Based on Just Gourmets operations, the demand was to develop a visually appealing Brand that positioned the company on a growth trajectory; we also were given the mandate to create and manage all the design of the corporate collateral, Product packaging and also create a content rich website as well as social media management for the brand. They also wanted a complete series of product photo-shoots and a corporate film showcasing a history of the company and an entire of their product offerings. Prism was also chosen to create an entire social media marketing campaign so as to drive valuable leads and increase overall sales for the company.
At Prism, our team of experts started by understanding the core requirements in terms on project value, packaging type, colour, size and brand attributes of the project. We then carefully analyzed the colour as well as the placement of text to be inserted on the design. Our team of content writers created the packaging content in two languages English + Arabic so as to be understood by various types of buyers. We created over 65 SKU for Just Gourmet ‘s product packaging. Our highly skilled and professional photographers captured extremely eye catchy and appealing photographs for each of their products, followed by a corporate video creation for the same. Our UI and UX developers then created the website interface keeping in mind a visually appealing and modern design so as to keep any user on the website engaged and connected. Our main challenge was to carefully design the packaging in terms of colour, style and design so as to stand out in the marketing in front of other competitor brands. We also managed their social media marketing so as to increase Just Gourmet’s overall brand image in the market.
Prism Digital was the obvious choice for us as they were highly recommended to us from our business partners and suppliers in the UAE, who are also their clients. Prism Digital’s experience and track record in creating super star brands for nearly all of the food and beverage manufacturers in the GCC is incredible. We particularly value their strategic insight into the marketing and development of a brand. They continue to work with us over the last couple of years to develop our brand and new SKUs of products
