2GIS Mobile Application
Client:
2GIS Mobile Application
Industry:
Digital Maps Company
Services:
Website and Mobile App Design + Digital Marketing + Video Design + Advertising Management.
2GIS is a Russian local search company that develops digital maps and guides of cities in Russia, The UAE, Italy, Czech Republic, Kazakhstan, Chile, Cyprus, Kyrgyzstan, Cyprus and Ukraine. Their headquarters are located in Novosibirsk. They chose Prism Digital to manage their advertising and lead generation campaign for the launch of their new mobile app in the UAE. We created a visual representation of how the mobile app user interface and user experience within the ad campaign to give a potential user a glimpse of how the app would react in their phone. This realistic representation drove a lot of the customers to download the app, just out of curiosity.
How did we execute the Project
Prism Digital created and managed a comprehensive digital marketing strategy encompassing every medium to educate the target audience in the UAE and encourage them to download the app on their phones. The digital marketing strategy involved using Google search, Google banners, video lead generation and mobile install ads via Google, Youtube, Facebook, Skype and Yahoo. We also used social media to drive downloads of the 2GIS app by creating rich media like GIFs, graphics and fun animated videos to educate the target audience about the USPs of the app in comparison to the Google Map app.
We created a series of ads justifying why people in the UAE should download the app and start using it actively. The campaign ran for one month and we generated just over 100,000 downloads of the mobile app in the UAE alone.
Our Services towards this Project
- Ads on Facebook, Skype and Yahoo.
- Youtube Videos Ads.
- Banners Ads.
- Website Design.
- Mobile Application.
- Digital Marketing.
The digital marketing geniuses at Prism Digital did what we though the impossible. In the peak of summer, with what we felt was a really small test budget, to generate 100,000,000 impressions of our ads and over 100,000 Real downloads was a test of their capability. And I was completely blown away. Thank you Prism Digital, for creating such a massive impact for the 2GIS Brand in the first month of 2GIS launching in the UAE. I could not have done it without you guys. A special thanks to Lovetto and his digital marketing team for going above and beyond in creating such a successful campaign and effortlessly managing such a complicated marketing project between UAE and Russia. Looking forward to working with you and your team with even better campaigns and integrated marketing campaigns.
