About the role
As an English Content Writer at Prism ME (Marketing + Digital), you will be responsible for creating compelling and engaging written content that resonates with our target audiences. You will play a crucial role in shaping the voice and messaging of our clients' brands across various digital and traditional marketing channels. Your creativity, attention to detail, and ability to craft persuasive narratives will be essential to your success in this role.
Key Responsibilities:
- Content Creation: Write and edit high-quality, original content for a variety of marketing materials, including websites, blogs, social media posts, email campaigns, advertisements, and more.
- Brand Alignment: Ensure that all content aligns with the brand voice and messaging guidelines of our clients, maintaining consistency and authenticity.
- Keyword Research: Conduct keyword research and implement SEO best practices to optimize content for search engines and improve online visibility.
- Content Strategy: Collaborate with the marketing team to develop content strategies that drive engagement, lead generation, and conversion.
- Editing and Proofreading: Review and proofread content to ensure accuracy, grammar, and style consistency.
- Market Research: Stay updated on industry trends, market dynamics, and competitor activities to create content that remains relevant and competitive.
- Client Collaboration: Communicate effectively with clients to understand their goals, preferences, and feedback, and incorporate their input into the content creation process.
Qualifications:
- Bachelor's degree in English, Journalism, Marketing, or a related field.
- Minimum of 2 years of experience as a content writer in an advertising or marketing company.
- Exceptional writing and editing skills with a keen eye for detail.
- Proficiency in SEO best practices and keyword research.
- Familiarity with content management systems (e.g., WordPress) and marketing tools.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Strong communication and collaboration skills.
- Creative thinking and a passion for storytelling.
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