**职位概述:**
Prism Digital Marketing 正在寻找一名精通中英文（书面和口语）的中文数字营销与社交媒体经理。理想的候选人需具备在多个平台（如微信、微博、抖音等）管理社交媒体账户、制定数字营销策略以及与中文客户沟通的丰富经验。您将与我们的国际团队紧密合作，确保我们的营销活动能够吸引中文受众，同时与我们的全球目标保持一致
**主要职责:**
- 管理并监督在微信、微博、抖音、小红书和百度等主要平台上的所有社交媒体账户和中文数字营销活动
- 创建、策划并管理面向中文受众的内容，确保品牌一致性并提升参与度。
- 监控、分析和报告数字营销活动的表现，基于关键绩效指标 (KPI) 优化内容和策略。
- 建立并维持与客户的关系，向其提供定制的营销解决方案和中文报告。
- 与设计、内容创作和效果营销等跨职能团队合作，提供连贯的营销活动。
- 时刻关注中国数字营销的最新趋势和最佳实践。
- 为中国市场翻译和本地化全球营销内容，确保文化相关性和准确性。
- 负责中文客户的沟通和账户管理，保持良好的客户关系，确保项目交付按时完成。
**职位要求:**
- 中文和英文流利（口语和书面表达）。
- 在中国社交媒体平台（如微信、微博、抖音等）上管理数字营销活动和社交媒体账户的经验。
- 深入了解中国数字营销趋势、SEO、SEM 和内容营销。
- 客户管理经验，能够有效理解和传达客户需求。
- 出色的沟通能力、项目管理能力和组织能力。
- 能够独立工作并适应快节奏的团队环境。
- 熟悉数据分析和报告工具（如 Google Analytics、百度统计）者优先。
- 在广告或数字营销代理公司工作的经验者优先。
**优先资格:**
- 营销、传播或相关领域的学士学位。
- 了解中国搜索引擎和平台（如百度、QQ）及其算法。
- 具备创造力并能推动创新的营销策略。
**我们提供:**
- 具有竞争力的薪资和福利。
- 有机会与全球客户合作，加入领先的数字营销机构。
- 一个充满活力、富有创意和合作精神的工作环境。
- 职业成长与国际化工作经验。
有意者请将您的简历和过去中文数字营销活动的作品集发送至 [电子邮件地址]。
Job Overview:
Prism Digital Marketing is seeking a highly skilled and experienced Chinese Digital Marketing and Social Media Manager who is fluent in both English and Chinese (written and spoken). The ideal candidate will have extensive experience in managing social media accounts, creating digital marketing strategies, and handling client communication in Chinese across various platforms, including WeChat, Weibo, Douyin, and others. You will work closely with our international team, ensuring that our marketing campaigns resonate with Chinese-speaking audiences while aligning with our global objectives.
Key Responsibilities:
- Manage and oversee all social media accounts and digital marketing campaigns in Chinese across major platforms such as WeChat, Weibo, Douyin, Xiaohongshu, and Baidu.
- Create, curate, and manage content that appeals to Chinese-speaking audiences, ensuring brand consistency and engagement.
- Monitor, analyze, and report on the performance of digital marketing campaigns, optimizing content and strategies based on key performance indicators (KPIs).
- Build and maintain relationships with clients, providing them with tailored marketing solutions and reports in Chinese.
- Collaborate with cross-functional teams including design, content creation, and performance marketing to deliver cohesive campaigns.
- Stay up-to-date with the latest trends and best practices in digital marketing and social media in China.
- Translate and localize global marketing content for the Chinese market, ensuring cultural relevance and accuracy.
- Handle client communication and account management in Chinese, maintaining excellent client relationships and ensuring project deliverables are met.
Requirements:
- Fluency in both Chinese and English (spoken and written).
- Proven experience in managing digital marketing campaigns and social media accounts on Chinese platforms (WeChat, Weibo, Douyin, etc.).
- Strong understanding of Chinese digital marketing trends, SEO, SEM, and content marketing.
- Client management experience, with the ability to understand and communicate clients' needs effectively.
- Excellent communication, project management, and organizational skills.
- Ability to work independently and in a fast-paced, team-oriented environment.
- Knowledge of data analysis and reporting tools (Google Analytics, Baidu Analytics) is a plus.
- Experience in the advertising or digital marketing agency space is preferred.
- Preferred Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Knowledge of Chinese search engines and platforms (Baidu, QQ) and their algorithms.
- Ability to think creatively and drive innovative marketing strategies.
What We Offer:
- Competitive salary and benefits.
- Opportunity to work with a leading digital marketing agency with global clients.
- A dynamic, creative, and collaborative work environment.
- Professional growth and international exposure.
Interested candidates should send their CV and a portfolio of past digital marketing campaigns (in Chinese) to Lovetto@prism-me.com and whatsapp or wechat 00971558500095
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