How to write compelling press releases for FinTech companies?

You probably already understand this, but let us tell you again: YOUR PRESS RELEASE NEEDS A NEWSWORTHY ANGLE. Before writing a press release, ask yourself: Why should people care about this news? Always remember the fact that journalists receive countless PRs every day, so while writing a Press Release, your job is to convince them that your content is worth their attention.

To do that, try considering the following strategies-

• Highlight Innovation: Being ahead in the FinTech industry is all about disrupting the status quo. Whether you are working with professionals for crypto press release services, or you have a revolutionary app in the pipeline that can revolutionize money management, focus on what makes your product, service, or achievement unique.
• Appeal to a Broader Trend: You can start small or big, but your news shouldn’t be isolated from the rest of the FinTech world. Connect your news to a larger FinTech trend, like blockchain, digital banking, AI-driven finance, or sustainable investment. Showcase relevance in your PR, and talk about what’s happening in the industry to increase the chances of media coverage.

Focus on the Impact: While writing about industry trends and the big picture always helps, you should not deviate from the topic. Explain how your news will make a tangible difference for your consumers, industry, or the FinTech landscape as a whole. For instance, if you are launching a new digital wallet, you can illustrate how it’s addressing a critical gap in financial inclusion or improving user experience, instead of focusing solely on the technical aspects.

When it comes to a press release, the headline is your first, probably the only chance to grab attention. Media heads often skim through dozens of PRs, so a sharp, engaging headline can cut through the piles and be published on the internet. If you want to create a powerful headline, try to:

• Be concise but clear: Write the headline in 10-12 words to convey the crux of your PR.
• Use Action Verbs: Use strong verbs that put energy into your headline. For example, instead of writing “FinTech Company Announces New App,” you can write “FinTech Firm Launches AI-Powered Savings App to Simplify Budgeting.”
• Avoid Jargon: Not everyone in your target audience is tech-savvy or an English scholar. So, steer clear of technical terms or heavy words if you don’t want to confuse your readers.
• Include Key Info: What’s new? Who’s involved? Why does it matter?

The first paragraph of your PR is the summary or the lead, so it should answer the 5W’s: Who, What, Where, When, and Why. In the lead, try laying the foundation of your announcement with these 5Ws and provide a clear, concise overview of your news.

The leading press release services include supporting details to offer more context to the reader. This can be anything from your USPs, and data-backed statistics to quotes from key figures. This can help your press release fit into the large FinTech biosphere, and help the audience understand how your solution stands out.

Nobody appreciates clarity and brevity more than journalists. Keep your press release to one page if possible, focusing only on the most relevant information. Use short paragraphs, bullet points, and subheadings to break up the text and make it easier to read.

Make sure your press release follows a logical structure:

• Headline
• Lead paragraph
• Body with supporting details
• Company background/boilerplate
• Contact information