The FinTech industry is characterized by dynamism. Innovations emerge spontaneously in the FinTech ecosystem and competition is fierce, which is why even the major FinTech leaders find it challenging to get their message across targeted demographics. Whether you are announcing a product launch, securing funding, announcing a change in leadership, or sharing a major milestone, a well-crafted press release with the aid of press release services can set your FinTech brand apart from the crowd and help you get traction with media outlets, investors, and customers alike.
However, if you are starting from square one, how can you draft a press release that can help you capture customer attention, so you can clearly communicate your message and inspire action? Well, here are some tips!
Understanding the Significance of Press Releases in FinTech
There are over 25,000 press release publishing sites globally and 68% of businesses report heightened brand awareness because of publishing press releases! If these stats aren’t enough let’s start with understanding why press releases stand as an essential tool in FinTech.
By their very definition, press releases act as a formal communication channel between your company and the public. Their content offers key information in a structured format, so the audience reads only what’s important. However, they are not just about sending out a statement; instead, they are about creating a narrative that resonates with your audience and sparks interest.
In FinTech, a press release can do wonders as it can help to:
- Bolster Visibility: With the right press coverage, your brand can reach potential customers, partners, and investors who wouldn’t have otherwise heard about you.
- Build Credibility: A professionally written press release covered by reputed media outlets can position your brand as a credible name in the FinTech space.
- Driving Engagement: In addition, seeking PR services to craft press releases is also helpful in the long run as well-written PRs can also lead to more website visits, signups, and media inquiries, hence helping your company grow its footprint.
How to Craft the Perfect Press Release?
The professionals offering press release services state that the key is crafting content that doesn’t just share the news, but also tells a compelling story. To break the anatomy of a perfect press release for you, here are some steps that can prove immensely insightful:
Step 1: Craft a Newsworthy Angle
You probably already understand this, but let us tell you again: YOUR PRESS RELEASE NEEDS A NEWSWORTHY ANGLE. Before writing a press release, ask yourself: Why should people care about this news? Always remember the fact that journalists receive countless PRs every day, so while writing a Press Release, your job is to convince them that your content is worth their attention.
To do that, try considering the following strategies-
- Highlight Innovation: Being ahead in the FinTech industry is all about disrupting the status quo. Whether you are working with professionals for crypto press release services, or you have a revolutionary app in the pipeline that can revolutionize money management, focus on what makes your product, service, or achievement unique.
- Appeal to a Broader Trend: You can start small or big, but your news shouldn’t be isolated from the rest of the FinTech world. Connect your news to a larger FinTech trend, like blockchain, digital banking, AI-driven finance, or sustainable investment. Showcase relevance in your PR, and talk about what’s happening in the industry to increase the chances of media coverage.
- Focus on the Impact: While writing about industry trends and the big picture always helps, you should not deviate from the topic. Explain how your news will make a tangible difference for your consumers, industry, or the FinTech landscape as a whole. For instance, if you are launching a new digital wallet, you can illustrate how it’s addressing a critical gap in financial inclusion or improving user experience, instead of focusing solely on the technical aspects.
Step 2: Write a Compelling Headline
When it comes to a press release, the headline is your first, probably the only chance to grab attention. Media heads often skim through dozens of PRs, so a sharp, engaging headline can cut through the piles and be published on the internet. If you want to create a powerful headline, try to:
- Be concise but clear: Write the headline in 10-12 words to convey the crux of your PR.
- Use Action Verbs: Use strong verbs that put energy into your headline. For example, instead of writing “FinTech Company Announces New App,” you can write “FinTech Firm Launches AI-Powered Savings App to Simplify Budgeting.”
- Avoid Jargon: Not everyone in your target audience is tech-savvy or an English scholar. So, steer clear of technical terms or heavy words if you don’t want to confuse your readers.
- Include Key Info: What’s new? Who’s involved? Why does it matter?
Step 3: Lead with the Essentials
The first paragraph of your PR is the summary or the lead, so it should answer the 5W’s: Who, What, Where, When, and Why. In the lead, try laying the foundation of your announcement with these 5Ws and provide a clear, concise overview of your news.
Step 4: Add Supporting Details
The leading press release services include supporting details to offer more context to the reader. This can be anything from your USPs, and data-backed statistics to quotes from key figures. This can help your press release fit into the large FinTech biosphere, and help the audience understand how your solution stands out.
Step 5: Keep the Structure Clear and Concise
Nobody appreciates clarity and brevity more than journalists. Keep your press release to one page if possible, focusing only on the most relevant information. Use short paragraphs, bullet points, and subheadings to break up the text and make it easier to read.
Make sure your press release follows a logical structure:
- Headline
- Lead paragraph
- Body with supporting details
- Company background/boilerplate
- Contact information
Conclusion
Gone are the days when finances were a subject involving pen and paper because technology has brought about tremendous changes in the way finance operates. Now businesses amalgamate their financial procedures with top-of-the-line technologies to keep operations running smoothly and this unique combination of finance and technology is called FinTech. If you have a FinTech business that requires Web3 press releases, product release announcement PRs, or other press releases, you can always reach out to the best press release services for professional assistance.
Scouring the web for the best press release services? Reach out to the experts at Prism Digital today!
About The Author: Lovetto Nazareth
Lovetto Nazareth, owner of Prism Digital, brings over two decades of experience in advertising and digital marketing. Renowned for managing countless successful campaigns, he has generated millions in new leads. An avid adventure sports enthusiast and singer-songwriter, follow his diverse pursuits on social media @LovettoNazareth.
