Table of Contents
- Introduction
- What is SEO and Why Should You Care?
- How Does Social Media Influence SEO?
- Improved Web Visibility
- Increased Website Visits
- Building Backlinks
- Steps to Solidify Your Social Media Profiles for SEO
- Consistent Branding Through Social Media
- Fill Out Your Profile
- Consistency in Posting
- Use Hashtags Wisely
- Cross Promote
- Does Optimizing Social Media Profile Giving You a Headache?
- To Sum Up
Key Takeaways
- SEO plays a vital role in strengthening your presence online.
- Social media impacts SEO by improving website visibility, increasing website visits, and building backlinks.
- Social media profiles can be strengthened through consistent branding, posting consistently, filling out profiles, and using hashtags wisely.
- Partnering with seasoned professionals can make optimizing social media profiles easier.
We all understand the presence of social media platforms like Facebook, Instagram, and LinkedIn. Most businesses are taking advantage of these new media platforms at the moment. The thing is, having just a profile on those platforms won't help your business; those profiles have to be optimized. With all this, you do not just increase your online presence but also enhance your search engine rankings so that customers can find you online in much larger numbers.
What Is SEO and Why Should You Care?
Before delving deeper into the world of SEO, it is important to understand what it is, and why you must consider this for your social media page. SEO (Search Engine Optimization) is a way to make your presence available on search engines such as Google when someone types your business name or the kind of stuff related to what you are offering. For example, you have a restaurant in Dubai, and definitely, you would want your business to come on top of the search engine results whenever a person searches for the 'best restaurant in Dubai'. So, SEO will help your business in ranking the top of the search results to draw more customers to your restaurant.
How Does Social Media Influence SEO?
Now, you're probably wondering, how do my social media profiles affect my SEO? It's a good question! Well, Google does not use social media engagement: likes, shares, comments, to directly improve SEO ranking. Cross platform promotion does play a role, nevertheless.
- Improved Web Visibility: When you maintain your social media pages, they are indexed and included in the search engines. So, as soon as a user Googles your business, he or she will see your website and also your social accounts to get connected with you.
- Increased Website Visits: Post a link on social media to your latest blog post, product, or service that you have published. You will find increased traffic to your website, giving good signals to Google and the rest of the search engines, which, in turn, can fetch you better ratings in SEO.
- Building Backlinks: Backlinks are simply high-quality links from other sites leading to yours, and they hugely influence a page's SEO. Once a piece of your content makes the social media rounds, other sites will notice and share, too, with more shares introduced to more backlinks— gently working with the increased traffic for your site.
Let's back that up with some facts:
- Companies actively using social media display 31% higher search engine rankings than companies not using a social approach.
- A case study by HubSpot displays that companies having blogs attract 55% more people to their site. Sharing company blogs over social media can enhance this effect and increase blog viewership.
- Hootsuite reported that articles with social shares have a 22% higher chance to rank on Google than the ones without.
Steps To Solidify Your Social Media Profiles For SEO
Given the perspective of how social media tops up the strategies in SEO here you can make your profiles better:
- Consistent Branding through social media: Make sure your brand's name, logo, and colours are consistent on all your social media pages. It builds recognition and trust in your brand.
- Fill Out Your Profile: Complete every detail in your profile, bio, how to reach you, and website links—describe your business using words that describe you better so people find you easily.
- Consistency in Posting: Make sure to stay current on your account with regular postings. Make them meaningful to your followers, speak with them, and even ask if they can share what you have posted. Once the people start doing that, the posts will rank better on searches.
- Use Hashtags Wisely: Hashtags group your content and make it easier for other people to find it. Add plenty of relevant hashtags to your posts in order to make these visible.
- Cross-Promote: Share your social media on the website and encourage website visitors to follow you on social media. Doing so will help in increasing traffic and engagement on all platforms.
Does Optimising Social Media Profile Giving You a Headache?
Is all this SEO process giving you a headache? Do not worry! Several companies partner with a social media marketing agency and their professionals have the capability and know-how to boost your company's profile on social media, create magnetic content, and come up with strategies that are in line with your company's vision. If you're doing business in Dubai, teaming up with a social media marketing agency in Dubai will enable you to gain a lead in that area. They get the ins and outs of the area and can craft strategies to make your business shine.
To Sum up:
Keeping SEO on your brand's social media page is a way for your brand to grow on the internet with improved search rankings. Following these tactics will help your business grow over time. However, understanding to the core how social media and SEO, in particular, work is a bit complicated. That is why it matters to team up with an agency of pro-social media marketers in Dubai. These agencies know their matters, having the pulse of the local market. They can craft a plan that fits with what your business wants to achieve, ensuring your profiles have the maximum possible effect. It is said that hiring a social media agency in Dubai will save your time and money while bringing expert advice that can take your business to new heights. So start doing it now: spruce up your profiles, get your SEO done by a SEO agency in Dubai, and watch your brand get seen, rank, and connect better with your customers.
About The Author : Lovetto Nazareth
Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth
