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Table Of Contents
- Introduction
- On-Page Optimization Done the Right Way
- Build High-Quality Backlinks
- Conquer Local SEO
- Harness the Power of Social Media
- Track Your Progress and Make Data-Driven Decisions
- Word of Caution
Key Takeaways:
- Conduct thorough keyword research and optimize your website's content for relevant terms.
- Create high-quality, informative, and engaging content that addresses user intent.
- Ensure your website is technically sound with fast loading speeds and mobile-friendliness.
- Build high-quality backlinks through guest blogging, influencer outreach, and creating shareable content.
- Optimize your Google My Business profile and get listed on local directories to improve local visibility.
- Utilize social media to increase brand awareness, drive traffic to your website, and build relationships.
- Analyze website data using Google Analytics and Search Console to track progress and make informed decisions.
- Maintain consistent SEO efforts and be patient, as results take time to materialize.
You are working hard on a website, creating great content, and doing the absolute best you can. However, at times, the results can be slower than molasses in January, or even non-existent, when your website stays like a live corpse on the last pages of search engines. You wouldn’t want that for your business, would you? 68% of all clicks in Google go to the top three organic search results, and if you want your site to be on one of those, working with a leading SEO agency in Dubai is the need of the hour. Yes, like all worthwhile pursuits, the art of making your website rank higher on SERPs with the best SEO services in Dubai can also take a lifetime to master. And, if you don’t have that kind of time, here are some hacks you need to consider:
#1 On-Page Optimization Done the Right Way
There’s no denying that most marketers know about on-page optimization, but do they know how to do it right? The answer is no! If you want to optimize your website the right way, here are some on-page factors you need to work on:
- Keyword Research: Forget keyword stuffing right away and stop throwing keywords around. Instead, work on conducting thorough keyword research to identify relevant and high-volume keywords with low competition. To do this, you can use tools like Google Keyword Planner, Ahrefs, and SEMrush, and get ahead of your competition.
- Content is Still the King: If you want to stay relevant and lead the way in your genre, create high-quality, informative, and engaging content that addresses user intent. Then optimize your text with relevant keywords organically throughout the body, headings, and in the image alt text, and while you are at it, don’t forget the LSIs that Google loves.
- FAQs: With conversational AI leading the way, even the best SEO agency in Dubai is focusing on FAQs because they address what users really want. You must pick and answer frequently answered questions that your customers are looking for, so when people come sniffing for answers to your site, Google can rank you as a credible source.
- Technical SEO: Nobody likes a slow website laden with issues, and if you want to make your site technically sound and responsive, technical SEO is the way to go. Fix broken links, improve page speed, and optimize for mobile devices because Google loves a fast and user-friendly site.
#2 Build High-Quality Backlinks
To build the best quality backlinks in an ethical way, here’s what the best SEO company in the UAE does:
- Guest Blogging. Write guest posts for reputed websites in your industry, and include a link back to your website to build authority as well as credibility.
- Reach out to influencers to promote your content and earn valuable backlinks.
- Create Shareable content that naturally attracts backlinks. Here, we will suggest infographics, videos, and in-depth guides that are often more shareable.
- Focus on Earning, Not Buying, and avoid black hat SEO practices like buying backlinks. Be very aware here because Google penalizes sites that use these tactics and while your goal is to rank better, if you resort to black hat techniques, you might end up hurting your rankings instead of helping them.
#3 Conquer Local SEO
If you have an offline store, where you want foot traffic, local SEO is non-negotiable. Here’s what you can do to improve your local SEO:
- Google My Business: Claim and optimize your Google My Business profile. Make sure your business information is accurate and up-to-date. Encourage customers to leave reviews.
- Local Citations: Get your business listed on local directories like Yelp, Bing Places, and Citysearch.
- Local Partnerships: Partner with other local businesses for cross-promotion.
#4 Harness the Power of Social Media
Social media directly or indirectly impacts your website rankings, and if you want to climb higher on SERPs, you need to use social media to improve your online reputation:
- Increase Brand Visibility: Use social media platforms to build brand awareness and engage with your target audience.
- Drive Traffic to Your Website: Share your website content on social media and encourage your followers to visit.
- Build Relationships: Connect with other businesses and industry leaders on social media.
#5 Track Your Progress and Make Data-Driven Decisions
If you are starting out with SEO, and you think you don’t need data, you are sorely mistaken. In fact, we live and breathe in a sea of data, and without the right structured data of your industry, audience, or business, you are setting your SEO campaign up for failure.
- Use Google Analytics: Track your website traffic, user behavior, and conversion rates.
- Use Google Search Console: Monitor your website's performance in Google Search. Identify any technical issues or indexing problems.
- Analyze Your Competitors: See what your competitors are doing well and identify areas for improvement.
Word of Caution
There’s no denying that these strategies can brilliantly help to improve your SEO results. However, you need to remember that consistency is the key, and you cannot expect overnight miracles in a process as extensive as SEO.
So, when you get started and hire a leading SEO agency in Dubai, focus on long-term sustainable growth, be patient, and of course, persistent. Looking for a leading SEO agency in Dubai to handle your SEO and take your page to the first page of search engine rankings? Compare some of the top firms and find the best SEO company in Dubai based on the custom requirements of your business.
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About The Author: Lovetto Nazareth
Lovetto Nazareth is a digital marketing consultant and agency owner of Prism Digital. He has been in the advertising and digital marketing business for the last 2 decades and has managed thousands of campaigns and generated millions of dollars of new leads. He is an avid adventure sports enthusiast and a singer-songwriter. Follow him on social media on @Lovetto Nazareth